15 Types of Animated Motion Graphics Videos That Will Make Your Brand's Content Take Off

Discover how to easily define the right video style for your audiovisual content

When it comes to producing and creating a video for your brand, you've undoubtedly heard many times about the advantages of this kind of audiovisual content with digital animation in the form of:

• Animated Videos.
• Explanatory Videos.
• Motion Graphics Videos.

In reality, they are just 3 different ways of referring to videos What are made from graphs, many times personae Drawn, infographics and “in general” any type of visual elements or Animated graphics that have not been recorded by a video camera (with some specific exceptions).

But once we are really convinced, which is undoubtedly an excellent resource for communicating with our target audience, a series of valid questions inevitably arise and of course, perhaps the most important question...

What type of Animation can best convey my message?

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HOW DO I CHOOSE WHAT KIND OF ANIMATION IS RIGHT FOR ME?

Here is a complete guide, where you can find and discover how to choose what kind of animation is right for you, and also what type of video matches your brand's tone.

And most importantly, what type of video will best convey your message, because in the end it's all about amplifying your voice with the help of this type of audiovisual content, which for years has shown surprising results in today's digital communication and especially for Video marketing.

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1. Whiteboard Videos - (Whiteboard)

Los Pizarra Blanca videos or Whiteboard Videos, is the most basic way of communicating, reminds us of those old classes where the teacher wrote and drew various types of doodles to explain an idea or concept in a more didactic way.

This form of video animation is widely used to explain very complex ideas or that have concepts with many different edges, this helps a lot when they are also accompanied by a speaker who narrates all the ideas in a slow manner and with an appropriate tone.

It is often mistakenly believed that it is the most economical way to make an animated video, but that will basically depend on whether the drawings are static or if they also do with animated movement.

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2. Animated Graphic Videos - (Motion Graphic)

The Called Motion Graphic Videos or also known as Motion Graphics Videos, are perhaps the second most used way to quickly communicate simpler concepts and messages.

In addition to their simplicity, they are often cheaper to produce, because they are generally composed of few elements such as typefaces and infographics with fewer elements, this mainly results in this type of video being faster to make and correct.

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3. Animated Typography Videos (Kinetic Typography)

Los Videos Kinetic Typography or Animated Typography Videos in Spanish, they are a more specific variation of motion graphics videos - animated graphics, consists mainly of letters (typographies) that are animated in a more attractive way in order to express concepts based on the same texts.

For designers, this represents a greater challenge to creativity, as they must try to communicate practically exclusive concepts based on texts and words, totally contradicting the old and well-known motto “an image is worth a thousand words” ... :(

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4. Cartoon Videos

Los Cartoon Videos or rather known as Cartoon Videos, are perhaps the most complex form from the point of view of creation, because they require much more design work, planning and what obviously takes the most, a long animation process, but which simplifies a lot when it comes to telling stories and achieving specific emotions.

Having this type of visual language that is more complex in animated video production, is a significant contribution in helping us to weave together stories of practically any kind. An excellent resource for storytelling.

Its versatility often lies in the ease with which we can deliver emotions to any type of character, who often don't even have a face, eyes or mouth, it's the corporality of emotions that often comes into the game of communicating, exciting and transporting them to unlimited moods.

5. Animated Videos with Cuts (Cut Out)

The concept of Cut Out Animation (cut out animation), translated into Spanish as Clipboard Animation, has its origin in a very special technique that animators and filmmakers began to use very early, almost at the dawn of silent cinema, who began experimenting with cutouts of drawings, which were moved by hand, to create the sensation of movement with the help of film rolls, this they did by repeating a certain number of frames and making subtle variations over time, generating “animations” or, in other words, giving them life.

These cutting techniques were especially notorious when, for example, a character was divided into different parts, in order to generate joints, dividing them into arms, legs, body, head, etc.

This use of articulated limbs helped to create different types of animations that were photographed directly from the acetate of film rolls through the use of cameras.

Nowadays, this technique has been refined to give way to an animation style that is done digitally based on illustrations that often use only one point of view or perspective.

This is especially useful when you can reuse available elements such as drawings or illustrations that have been created previously and that were not necessarily created with the intention of bringing them to life with animation.

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6. Stop Motion Videos (Frame by Frame)

This technique is very similar to the previous one of Cut Out Animation, only that objects are used and not paper figures or drawings as in the cut-out technique...

Los Stop Motion Videos or Videos with Stopped Motion, get their name because they are a series of repeated photos of inanimate or still objects and elements, which, by placing them in a series of specific positions, manage to come to life and generate the feeling of moving.

In other words, they are a series of photographs of real objects or figures molded with some type of material.

This is usually captured with cameras and the objects are held with different types of supports (cables, stands, tripods) that are then erased through retouching in the post-production phase (wire removal).

This technique has been widely used even in movie movies such as “The Strange World of Jack”, series such as “Paper Harbor” and music video clips. One of the most emblematic is Peter Gabriel's video for the song “Sledge Hammer”, this music video marked a milestone in the history of music and in the art of frame-by-frame animation.

Although it is a widely used technique, sometimes depending on the sophistication of the objects and the animation cadence, it usually has a high production cost, mainly because it requires a production and shooting phase, and then only moving on to the post-production and finishing stage, extending the time required and its associated costs.

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7. Infographic Animation Videos

Los Videos with Animated Infographics or Infographic Videos, which always contain elements such as data presentations, information and statistics, are often related to PowerPoint-type presentations, which are widely used in companies and organizations to deliver reports and disclose hard data information in a more friendly way for spectators.

If we think about it, this type of content is like the corporate presentations of the past but loaded with steroids...

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8. Screenshot Videos (Screencast)

Los Screencast videos or Screenshot Videos, as the name suggests, refer to a series of videos that consist mainly of the output signal from the screen of a computer or a mobile device.

In this way, video sequences of computer programs, mobile applications or in general images taken directly using an application such as OBS or often captured with a camera, cell phone or capture device.

There are variations where the computer interface is built with graphics designed instead of using the real image, this is done for aesthetic reasons, the visual code or simply because the application that is intended to be shown does not exist in reality, which makes it impossible to capture it from a real device.

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9. Flipbook videos

Los Flipbook videos They don't really have such a clear translation in Spanish, but if we had to say it in any way, it could be something like Animated Book Videos with Page Turn...

This technique immediately reminds us of our childhood, because those who did not do or have ever seen this type of handmade animations with drawings in the notebooks of a friend with a talent for drawing at school...

Here is animation theory frame by frame It is put into practice in the form of books or booklets of many pages, where different positions and actions are drawn with the help of a pencil, the cadence of movement is regulated only by measuring the speed with which the pages are rotated, it is no more complicated than that.

There are extreme examples where the theory of this Craftsmanship has been pushed to extreme limits and there are animated pieces of enviable sophistication and complexity, using the same concept but pushed to the limit.

Nowadays, there are also companies that sell in physical form personalised books with animated stories on demand or based on video images Printed on paper.

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10. Live Action Animated Videos

The concept of Animated Videos with Live Action It comes from English where the term is widely used Live Action, to refer to videos that consist of scenes shot with “real” actors or models speaking or performing in front of the camera.

In other words, it refers to all types of Audiovisual content that they use as the main element, persons to communicate or help conduct a specific story.

These types of videos are a very useful mix for combining graphic elements but empowered by emotion that they can add the actors, because although graphic or animated elements can convey different types of moods, they will never exceed the Real emotion What can a person of flesh and blood give us, the intrinsic thing that gives us the non-verbal and verbal communication of interaction or exchange with another human being, either live or through a recorded video.

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11. Isometric Animation Videos

Los Isometric Animated Videos, or rather with Isometric Projection they are very fashionable and have become a powerful visual language, which allows us to see situations and objects from a very specific point of view, as if we were looking out on a balcony looking down, in this way we can simultaneously appreciate the 3 dimensions (X, Y, Z) of each figure.

The name comes from the concept of Isometry used in geometry and explained in a simple way it would be something like “2 figures are isometric when they are similar or congruent”.

This gives rise to the concept of Isometric Projection used in technical drawing, where a visual technique is used to represent three-dimensional objects in two dimensions, used a lot in technical or engineering drawings, in this way it is possible to see different angles at the same time.

This unique way of looking at things is especially useful for showing a more general context of complex situations, even entire cities shown in a simplified way to easily explain dynamic concepts, interactions and productive and social processes, etc.

In terms of graphic resources, these videos can be made using elements in 2D, 3D design or a mixture of both...

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12. Videos with 3D Animation (CGI 3D Animation)

Los 3D Animated Videos (CGI) are a popular tool to show from another perspective that is often more real, because it is about objects volumetric that can be seen from any perspective or in other words, from any point of view.

The essence of 3D animation And what happens behind the scenes in practice, is that objects or characters are modelled within 3 dimensions (3D), that is, it is the same as modeling in clay or as if we were building a sculpture, unlike a common 2D flat drawing, which shows only a specific point of view of an object.

Once the re is modeled, or in other words, once the template It's finished, this one can colour, texturize And besides lightening in any case, because the final result or the image that we see, is digitally generated Through the eyes of the camera That all 3D animation programs they use to represent scenes, just as if we were seeing a real camera through the lens.

This is how we can define and control what type of camera, the type of lens (optics) and also what type of lights we use to build images, to generate them digitally, that's where the term comes from CGI (Computer Generated Images) In English, what does it mean Digitally Generated Images.

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13. Product Videos with 3D Animation (Product Demos 3D)

Los 3D Animated Product Videos (CGI), although they are not a type of animation as such, if they represent a very popular and widely used style within the field of 3D Animation, it was perhaps an essential tool in the most primitive beginnings of computer-generated images in the 80s.

This type of video is mainly used to show in detail products or processes, which in reality would be very difficult or many times impossible to record with camera equipment in reality, because it is often used to show views of objects very Small Or very greats. On the other hand, it is used a lot to show very processes Slow Or too much Fast to capture with an ordinary device.

The use of the tool”camera“which is incorporated into the programs of 3D Modeling and Animation allows us to get closer and take macro views that could never have been done in reality, which is why it is widely used in advertising, to highlight attributes of a product from very specific, aesthetic and very detailed points of view, thanks to the use of textures, lighting and movement digitally generated.

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14. Videos with Rotoscopy (Rotoscoping Animation)

Los Videos with Rotoscopy (Animation), come from the term used to refer to a very special type of animation that is made from real images, this is done by drawing frame by frame directly above the reference images, as if we were tracing a map with transparent paper (diamond paper).

This artistic technique of animation and drawing is actually very old and has its origin in the obsession with represent the nature of things and try to mimic Most faithfully the Real movement of characters, animals and in general all those elements that are more complicated to represent.
This process was used a lot in the origins of the studies. Disney to make the first Princesses feature films that contained extensive musical scenes, with dances and choreography. El paint On real image it helped them a lot to improve the animation processes and achieve the desired liquidity of the movements.

Another artistic view, in addition to being able to imitate how characters move, is that when drawing atop with the reference images below, it is also possible to rescue the ways and figures that objects have in reality.

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What will your next video talk about?

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We hope to have helped you to be more clear about what elements to consider and what techniques to use the minute you ask yourself all those questions that often overwhelm us and that hinder the process of creating your animated audiovisual content.

All this comprehensive guide can help you to a great extent in defining how to plan your next projects, what elements to consider and most importantly, how to get the most out of it and enhance your ideas.

If you require more assistance, write to us, we can help you find and develop the language that best suits your specific needs and your budget.
Request more information by writing to contacto@antidoto56.com

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ABOUT THE PUBLISHER:

Cristián Aracena Stübing is Co-Founder of Antidote 56 Post and VFX studio. Specialist in Postproduction and video technologies, he is currently developing new projects with tools such as Digital Video Marketing And the Interactive Videos.

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